![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/768x432/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/xisuVftgZ1" / Twitter The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/xisuVftgZ1" / Twitter](https://pbs.twimg.com/media/ESFPF37WsAA3MVE.png)
The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/xisuVftgZ1" / Twitter
![Richard Yewtree on Twitter: "Someone's going on @vicderbyshire in a minute... https://t.co/2Evz4JfkMC" / Twitter Richard Yewtree on Twitter: "Someone's going on @vicderbyshire in a minute... https://t.co/2Evz4JfkMC" / Twitter](https://pbs.twimg.com/media/ESGRxaOW4AASVdO.jpg)